Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The biggest news in Digital this month is the creation of Google's 'Alphabet' which you're sure to have heard of in the media - we looked at the people behind the move.
7 examples of landing page design techniques inspired by the growth in mobile usage
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. It is highly useful for finding out what tactics work in SEO
We debate how big an impact Instagram's newly released ads API will have on digital advertising.
Amazon is introducing text Ads. Robert Dicks asked if anyone was considering using them.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
With our focus on digital stats we have updated our regularly updated stats compendium - it's in two parts - user adoption and benchmarking.
Danny Bermant has also refreshed our popular influencer outreach guide with the latest tools and updated process.
We've also included our new RACE Planning Active Elearning Module in case you missed it in late July.
