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Please complete this site optimisation research to help us improve our understanding of best practices for using AB and multivariate testing to improve site conversion rates.
Through completing the survey myself, I'm sure that doing the survey and reading the summary report will change the way you approach marketing improvements to your site.
This research is by Conversion rate optimisation expert Craig Sullivan who has extensive experience of conversion optimisation through positions at a range of transactional e-commerce sites including John Lewis, Ocado, Lovefilm and most recently Belron.
As a thank you, Craig will share insights with everyone who helps or participates - You'll also be entered into a prize draw for an iPod Touch 16Gb or a £200 donation to your favourite charity.
Craig is also developing a "Holistic Site Health Check" which I have been reviewing and I'm looking forward to sharing that with you shortly.
Readers of this post may also be interested in my compilation of site conversion rates (transactional ecommerce).
Thanks Dave
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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