Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Each year towards the end of May, Mary Meeker of KPCB creates a must-read review of digital marketing technology focusing on mobile. Here’s my summary
If you market to audiences in Europe, big changes are afoot in data protection – read our analysis by Ardi Kolah for the low-down
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Google shares new research about changes in local search behaviour and how to use extensions to deliver relevant local ads
The biggest platform change is that Twitter have rolled out their Objective based campaigns globally.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
We'd love to hear from all B2B Marketers using or considering MA. Please complete our short survey to share and receive the recommendations.
We need somewhere to store our C-suite database that (ideally) links with HubSpot for inbound/outbound campaigns. Can anyone recommend anything?
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
With the importance of content marketing in marketing today, storytelling has become a more important skill. So, we’ve asked brand psychologist Jonathan Gabay to develop a guide explaining a process to support storytelling with examples to inspire.
With organic reach on the wane in Facebook, more brands are having to ‘pay to play’ on Facebook. Our new guide explains the ad options in Facebook and examples of best practices.
It can be difficult to know where to start when creating or updating your digital strategy. Our workbook gives you a tried-and-tested structure based on the Smart Insights RACE Planning framework.
Our Expert member webinar this month was also about Facebook but going beyond advertising to look at all the top changes on the platform.
