Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's included13-17 year-olds are the 'digital natives' and with 92% of teens are online on a daily basis, if you are looking to advertise to this market, it pays to know what social platforms they are using.
The 2015 update of Mary Meeker's Mobile marketing 2015 analysis shows that it's certainly not the case that Facebook isn't used by the teenage audience, but across this heterogeneous age group, Instagram and Snapchat are growing while Facebook and Twitter have declined in popularity between 2014 and 2015.
A recent study from Pew Research Centre highlights that over 70% of teens are using Facebook and these 13-17 year olds are still sharing content across more than one social network. The findings show that Instagram and Snapchat are also actively being used:
The report also identifies that there are socio-economic and gender differences in social activity, as boys use Facebook more than girls (45% vs 36%), though this reverses when looking at Instagram and Tumblr.
We were very surprised that Facebook is so popular, given they are starting to advertise to encourage this audience as they felt there were concerns amongst the teens that it couldn't provide them with privacy and anonymity. Last year both membership and activity was seen to decline compared to other networks:
If you're looking for broader 2015 social media marketing stats - see our compilation page which includes other recommended sources.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
Turbocharge your results with this toolkit containing 12 resources
The Social Media Marketing toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and structure your campaign strategy If you have an upcoming marketing campaign for a new product feature, or a holiday promotion that …..
Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research …..
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve… It feels like 2008, as I said in my first post on Threads… Since I’ll be talking about it, amongst other …..
