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Google marketing – Sept 2008 update

Author's avatar By Dave Chaffey 30 Sep, 2008
Essential Essential topic
Online value proposition
  • Google was 10 in September and produced in this new timeline - useful for case studies
  • Google launched its Chrome browser - read Google Chrome marketing implications
  • A major change to Quality Score will roll out in early October. The main changes are:
    • Keywords no longer marked inactive for search - so keywords which previously didn't trigger ads are more likely to trigger ads (although these have a low quality score) and this could increase competition
    • "Minimum bids" will be replaced by "First-page bids" - showing the minimum needed for the ad to appear on the first page (as an exact match).
    • Quality score calculated dynamically so maybe more opportunity for ad to appear in certain situations on the content network and when targeting locally

Read more details on Changes to Google Quality Score and a more recent posting here.

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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