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Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedImportance: [rating=4] (For B2B Marketers looking to attract nurture leads through the sales funnel)
Recommended link: LinkedIn Launches new Lead Accelerator
LinkedIn are positioning this new programme as a way for marketers reaching business (B2B) audiences to attract quality visitors, to nurture them through the sales funnel, via targeted display and social ads across the web and LinkedIn.
It appears targeting is based on your visitors profile and what they're doing on your website (like retargeting), so the advert is relevant within the buying cycle and to the online behaviour of your visitor.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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