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See what's includedEmailMonks have another useful infographic here exploring creative ways renowned brands are including unsubscribes in their emails and retaining their lists. In their words 'at a point, where our readers have decided to opt-out, the most we can do, is take a chance by giving them a reason to stay! The company’s unsubscribe landing page should clearly state this ‘reason to stay’!
Their Infographic provides best practices, how to avoid known pitfalls and creative ways of managing this. Do you have a one click unsubscribe to save time or a preference centre. Take a look at how companies including Abercombie & Fitch and KissMetrics have become smarter at converting 'Opt-outs' to 'Opt-ins'.
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