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Selecting the best subject line, headlines and content types for emails is a constant challenge for email marketers as they write copy for their campaigns and newsletters.
I recently found a good source of insight for words to consider by the excellent Dan Zarrella who analyses consumer Facebook behaviour. I hope this inspires you when you're next writing or reviewing email copy or trying to devise ideas for emails. Of course it should help with Facebook and blog posts too! These are the words that the research showed were popular for sharing.
Source: 7 Ways to Get Your Blog Posts Shared On Facebook
What can we take from this? Well, we have to remember this is an analysis across a massive range of posts and it is skewed to consumer preferences, but here's what I took from this analysis:
This analysis is part of a wider review of Facebook user preferences. This infographic from Dan Zarellas blog gives further food for thought - including the possibility of engaging consumers with email over the weekend - see my post on the best day of the week to send email.
Source: 5 questions and answers about your Facebook Marketing
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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