Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Remixing your online marketing mix is a big opportunity to use the Internet to market in new ways.
Criticisms about the application of the marketing mix to traditional strategy generation are also applied to the Internet.
For example, it can lead to short-term strategies that are not directed at developing relationships and increasing customer lifetime value. Similarly, if a single mix is developed for all segments, then this may be too simplistic.
The core 4Ps of the marketing mix are Product Price, Place, Promotion.
The extended marketing mix or service mix is: People, Process, Physical evidence.
These are the related techniques which we recommend as important for managing Online marketing mix effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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