Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices and the latest statistics.
Google Analytics is a fantastic tool, but to get the most from it and so get more commercial value from your Internet marketing needs careful setup. Our guides take you through the steps to customise it for your business.
Our advice on Google Analytics is focused on using this great service to get better results from marketing. Our guides written for marketers show you the questions to ask to get better results and which reports and customisation to use to get the Answers.
To get the most from Google Analytics you need to:
All of our 7 Step Guides have this built in showing you how to do this. Our many "How To" training videos are also based around answering these questions.
You'll know that Google Analytics is the free service from Google to help you understand what visitors to your site do and most importantly what you can do to improve it.
Google Analytics is itself a software service, but you can get more from it if you use other services that plug in to it using the Google Analytics API. See:
These are sites we recommend to find more advanced tips on how to best use Google Analytics to analyse and improve a site and campaigns. These are also useful for reference when troubleshooting problems in Google Analytics.
These are the related techniques which we recommend as important for managing Google Analytics effectively. View these hub pages giving details on best practices, statistics and examples for these techniques:
The Digital Marketing Strategy And Planning toolkit contains:
The Digital Marketing Strategy And Planning toolkit contains:
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