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Our commentary: I was recently asking Matt Trimmer of iVantage who runs regular Google-sponsored Seminars for Success which are Google Analytics training courses a technical question about Google Analytics for a situation I hadn't seen before. In this answer he referred me to this slide deck he has shared from Seminars Success he runs for Google. Wow! I thought that could be helpful for all sorts of levels of folks using Google Analytics. So I asked him whether I could share it with you and here we are.
Marketing implications: The deck featured above is worth reviewing if you want to brief yourself about more Advanced Techniques that aren't in the standard Google Analytics IQ training.
If you're just about to setup Google Analytics for the first time you may find the 101 and 201 slide decks which are also available from the link below useful.
On my courses I recommend marketers use the more visual Google Conversion University Guides which is a much better way to learn than through the Online Help in my opinion. It's good for common situations, but Matt's guides above cover the less common situations.
Recommended link: View All Slideshare from iVantage
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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