Black Friday Sale - Up To 57% Off
Use the RACE Growth System to develop your digital strategies, improve process
efficiency and stay relevant with the latest digital marketing techniques including AI
See what's includedA few days ago, Google unveiled Hotpot, nothing to do with that Lancashire culinary delight, it's Google's foray into one of the fastest growing areas of the internet - location based software.
So should Facebook, Yelp and the rest be worried by Google"€™s fast progress? They won't be surprised, yet Facebook is still to launch location based recommendations alongside it"€™s Places feature. And what could it mean for you?
Hotpot takes Google Places"€˜ features, ratings and reviews and adds a more personal touch, a recommendation platform "€œpowered by you and your friends."€
Whilst Place Pages mostly aggregate review data from external sources, with Hotpot, users will be able to
rate and review businesses directly from their Google-linked profile. Ratings and reviews are tracked with a counter on each profile, and likes and dislikes are remembered and used in Google"€™s recommendation engine.
The Hotpot interface is friendly and looks aimed directly at everyday people. While Hotpot works well with Places data, its high impact and clean, and the grid based design just displays the most essential data until you click deeper.
Hotpot integrates tightly with your Google profile:
We think so, here"€™s why:
What do you think?
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
Turbocharge your results with this toolkit containing 7 resources
The Digital Experience Management toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Consumer mobile usage and adoption. Use our mobile marketing statistics compiled from the best free sources to inform your digital marketing strategy and mobile user experience It’s hard to imagine today that there was a time when smartphones weren’t the …..
Marketers can use qualitative analytics to investigate the real reasons for falling conversion rates The problem with the analytics methods we use today is that they show you WHAT is happening on your website/ in your app, but not WHY …..
A successful mobile app can help provide a better user experience but also help your business. Here are five ingredients you need to make your app successful The continuing growth of mobile has transformed our relationship with the web. What …..
