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Our commentary: We've all attended them, and many of us have managed them, think about sales and marketing meetings, conferences, tradeshows, corporate meetings, training sessions, job fairs, and more.
Taking them online makes those same events available to a much larger audience that can conveniently gather and exchange information, browse, watch product demonstrations, feedback, and network through a live, interactive platform on their computer.
In this article marketing profs share their top 10 best practices including sponsorship sales, messaging and positioning and the big one - driving live day attendance. That last point is a big one in my experience and requires multiple, well-timed reminders and helping people remember through an 'Add to Calendar' function.
Marketing implications: Online or virtual events require extensive planning, though they are generally simpler to organize and execute than traditional events. In today's time-sensitive and cost-sensitive business environment, virtual events provide greater opportunity to reach more decision makers on a *global* scale and gain far more valuable attendee and lead information in the process.
Recommended link: 10 Best-Practices in Planning and Marketing Virtual Events - Marketing Profs
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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