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Is your marketing “sick”?

Author's avatar By Dave Chaffey 27 Sep, 2013
Essential Essential topic

6 illnesses B2B (and other marketers) may suffer from

No I don't mean "sick" in a "down-with-the-kids" way, just "ill". I like useful infographics, that's our bag, but really like this one since it's useful and funny - well to me anyway. These look like common ailments across sectors...

Kudos to g2m Solutions - I like the way they integrate it with a B2B Healthcheck CTA on their site, although not on the infographic. If you're looking for treatment, Rene Power also has his infographic showing 7 Steps to a Brilliant B2B Marketing Plan.

6 common B2B illnesses

Author's avatar

By Dave Chaffey

Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.

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