Eventility have created an infographic which we thought could be useful to B2B marketers who plan events (or consumer events) now that social media is a key digital event marketing tool alongside email marketing.
The infographic is built around social media can be integrated throughout the plan for the lifecycle of an event.
1. Organising an event: collect information on RSVPs by integrating sign up with social media and enables pre and post event follow-up by email. Share and collect ideas to build up affinity throughout the planning; asking for votes of favourite speakers, ideas etc.
2. Promoting an event: provides strong presence when people are searching for the event, so listing on search engines is key as well as encouraging social media sharing.
3. Engagement during the event: Creating online buzz on the day through sharing videos, photos and running competitions via Twitter and Facebook. consider encouraging attendees to check-in at key locations using Foursquare or Facebook.
4. Extending the life-time value of the event: Continuing the buzz post the event will help with future promotion, so still encourage social media sharing via videos, photos and recommendations. Encourage feedback too. Window of opportunity as people still share information 1-2 days after the event.
The infographic provides useful practical takeaways for those managing and promoting events, on how to use social media such as Twitter, Facebook, Foursquare and Pinterest throughout the event management process:
Eventility provide an event management online platform and management support to help organizers promote and manage their events.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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