BLACK FRIDAY SALE - up to 57% off memberships for a limited time!

Explore our Paid media Toolkit

How sophisticated are your Adwords campaigns? [Infographic]

Author's avatar By Expert commentator 04 Jul, 2013
Essential Essential topic

We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors.

It's a useful checklist for those who are perhaps new to managing adword campaigns, in 9 steps for planning, execution and monitoring your campaign. For in-depth advice on how to manage and review AdWords for marketing managers working with specialists in-house or in company, see our 72 page 7 Steps to AdWords Success Guide

Here's a summary of the tips from the infographic.

  • 1. Optimise for visits
  • 2. Optimise for conversions
  • 3. Maximise your ad creative - see our tips
  • 4. Define your keyword management strategy
  • 5. Reveal all of your inventory.
  • 6. Target your visitors.
  • 7. Optimise for revenue
  • 8. Optimise for profit ad
  • 9. Finally, see how your adwords rank.

PPCmodelinfographicfinch

Author's avatar

By Expert commentator

This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.

Recommended Blog Posts