We like this simple PPC advice released by Finch on how to implement and optimize a PPC campaign for ecommerce sites, though it can be adapted across different sectors.
It's a useful checklist for those who are perhaps new to managing adword campaigns, in 9 steps for planning, execution and monitoring your campaign. For in-depth advice on how to manage and review AdWords for marketing managers working with specialists in-house or in company, see our 72 page 7 Steps to AdWords Success Guide.
Here's a summary of the tips from the infographic.
- 1. Optimise for visits
- 2. Optimise for conversions
- 3. Maximise your ad creative - see our tips
- 4. Define your keyword management strategy
- 5. Reveal all of your inventory.
- 6. Target your visitors.
- 7. Optimise for revenue
- 8. Optimise for profit ad
- 9. Finally, see how your adwords rank.