7 ways to provide excellent customer service for e-commerce
The Salesforce infographic provides 7 actionable steps on how companies can overcome some of the failures of customer service which are centred around 'timeliness and being 'personal', within their social media channels:
- 1. Offer multi-channel support.
- 2. Social media Listening strategy and meeting your customers' expectations.
- 3: Track customer interactions.
- 4. Create a customer support centre.
- 5. Provide online chat.
- 6. Timely response to customers.
- 7. Deliver the 'Wow experience' - empathy and understanding.
Bluewolf have also created an Infographic, sourcing data from Gartner and Aberdeen, to address how people respond to their encounter with social media - 40% of customers leave the company after two annoyances and 59% will switch brands for better customer service.