This is an interesting new mobile technology being trialled within American stores, to help retailers engage with their shoppers in-store, turn browsers into buyers, with opted-in micro-targeted digital real-time content.
Since Swirl was released last month, stores Alex and Ani, Timberland, and Kenneth Cole in New York and Boston are already taking advantage of this.
This Vine clip gives you an idea of how it works.
Demand is evident as Swirl's survey and recent Shopper Infographic has shown that 76% of women surveyed prefer to shop instore for clothes, 53% have 1 - 5 apps on their phone and women are happy to share personal information if there is value for them!.
Bluetooth based Swirl sensors are installed within the retail stores, and picks up consumers with the swirl app within 2 - 600ft within range, so companies can micro-target by aisle or department.
Shoppers who have the Swirl App are notified when they enter a 'Swirl participating store' and can opt-in or opt-out at anytime to content and offers.
It connects retailers with brands and companies are signing up to quickly, as they realise returns.
Source: Swirl.com
Vice President of Swirl reinforces that Swirl 'turns browsers into buyers. We provide analytics at a more detailed level than Euclid. Our platform allows retailers to engage with and influence shoppers when they are in the store, by delivering personalized content and offers to them while they shop'.
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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