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Did you know that companies can now use marketing messages and promotions on their Facebook page cover? This gives opportunities for front cover pages to become more engaging using offers and call to actions to fit in with their social media goals.
Looking to promote an event, run a competition, poll or coupon promotion? You can now promote it through your timeline cover alongside apps like Shortstack or other social media campaign tools). Remember though, that you should check the Facebook Page guidelines.
So we decided to review some Facebook timeline covers to showcase the different ways you can enhance your company page. Please share your views and other examples with us.
They could make more use of their 'Next' icon which contains offers and competitions and could be more prominent on their timeline or as it's own CTA. It looks like they are using it to drive online traffic rather than in-store.
Focusing on their customers - whether it's been highlighted as concerns or important to the buyer, their timeline focuses on onflight food services with a lighthearted interacting survey to find out ' Your Flavour'. I'm a Meringue Mauder - a subtly sweet superhero!.
On a serious note, they provide information on their technical expertise with their 'aeroplane followers' and are cleverly integrating it with Pinterest. Really thinking about their customers!.
Creative timeline - to listen to their music for their new album:
Merchandise store is prominent along with latest news on the band.
So time to think about:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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