Zero-Click Marketing
Explaining Why Zero-Click Marketing has become an essential concept and technique to compete with digital marketing in the future
Zero Click Marketing is a relatively new, but increasingly important concept in Digital Marketing that has evolved as traditional models of inbound marketing have become less effective. Learn how to use it to support your social media campaigns and SEO.
Learning objectives
By the end of this module, you will be able to:
- Understand the concept of Zero-Click Marketing concept and why it’s important
- Develop communications strategies based on Zero-Click Marketing
- Use Zero-Click Marketing techniques in search and social media marketing
How is this module structured?
Lessons:
- Objectives
- What is it?
- Why is it relevant for marketers?
- How to succeed with Zero-Click Marketing
- 18 examples of brands using Zero-Click marketing
- Summary and references
Paid Membership is required
This module is in the Content Marketing Learning Path
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