Learning Paths

RACE Digital Planning Quick Start

A short introduction to using Smart Insights templates to create a digital marketing strategy

This course summarizes the key actions and recommended templates to get you started  with creating a digital marketing strategy with the Smart Insights RACE Growth System.

How will this Learning Path help me and my business?

This short course recommends the most useful templates to download to create and communicate a digital marketing strategy as quickly as practical.

Quick Start Learning Objectives

  • Learn how to structure a digital marketing plan
  • Identify key activities to complete to create and implement a plan
  • Learn how to use Smart Insights resources

How is the Learning Path structured?

The Quick Start Learning Path covers just 8 modules which each take 15 minutes, or so, to work through and recommends the key Smart Insights resources to help you rapidly structure and fill out your top-level digital marketing plan.

Topic 1 - Quick Start Introduction to RACE planning.

  • Digital Strategy Success Factors - recommends the main resources you need to structure your plan
  • Structure a plan using Smart Insights' RACE - gives examples of digital marketing plan

Topic 2 - Opportunity

  • Create a digital SWOT using RACE - use this advanced technique to rapidly identify key issues you need to resolve to improve results
  • Set digital marketing goals and objectives - how to set realistic SMART objectives

Topic 3 - Strategy

  • Select strategic digital priorities - use different techniques defined in our templates to choose where you must focus
  • Digital segmentation and targeting - How to agree a framework to target your audiences effectively online

Topic 4 - Action

  • 90-Day Planning with RACE - How to use our template to efficiently implement your strategy
  • Create a digital marketing reporting dashboard - How to regularly review performance using our Google Looker Studio based on Google Analytics

Roles who will find this Learning Path useful

  • Company owners and directors working for smaller businesses
  • Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
  • Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
  • Digital marketing managers or marketing executives or specialists responsible for email marketing
  • Consultants or agency account managers

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

This course is a shorter version of the RACE Practical Digital Strategy Learning Path which is more comprehensive, covering all 25 key areas of focus of RACE.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Our Learning Paths are integrated with downloadable templates to help you audit your performance, set forecasts and create action plans. Each Learning Path includes different types of example templates in Excel, Powerpoint and Word from our resource library to help you create your action plans as you work through the Learning Path.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path which includes the modules in this Quick Start you will have already completed to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and - crucially - results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

CPDSO logo for 2023-2025 accreditation

Since this is a shorter course, please complete the comprehensive RACE Practical Digital Strategy Learning Path to obtain your certificate in Digital Marketing Planning.

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Content included depends on which paid plan is purchased. See membership options below for full details.

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

Explore the modules in this Learning Path

Our Learning Paths cover a vast range of marketing topics, channels and techniques. No matter what you're looking to learn, we have actionable advice and training for you.

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