Creating an AI marketing strategy and roadmap

Discover the value of creating an AI marketing strategy and roadmap using Smart Insights Opportunity, Strategy and Action planning process

Module purpose

An AI strategy will ensure that you have a defined process to review the opportunities available and a clear plan prioritizing the strategic initiatives and actions needed.

With AI there are many competing workflows and use cases, so prioritization is important.

In this module, we will use Smart Insights simple Opportunity > Strategy > Action process to provide guidance on creating a strategy, with a lesson on each area.

How is the Learning Path structured?

Objectives
Why is an AI marketing strategy needed?
Reviewing the Opportunity
Creating your Strategy
Prioritizing Action
Summary

Learning Objectives

Review whether your organization has a strategic approach to AI
Understand the components needed to form an AI for marketing strategy
Identify typical use-cases or workflows for applying AI

Starter or Pro membership is required

This module is in the AI for Marketing Learning Path

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