AI governance for marketing

Learn the benefits of and how to create an AI governance policy to streamline your use of AI in marketing

Module purpose

In this module, learn the benefits of and how to create an AI governance policy to streamline your use of AI in marketing. It discusses what types of businesses should have a policy, the benefits of having one, and how to structure one simply for your business.

How is the Learning Path structured?

Objectives
Which types of businesses will need an AI governance policy?
Why is an AI governance policy needed?
How to structure an AI governance policy?
Summary

Learning Objectives

Explain the reasons why an AI governance policy may be needed
Structure an AI governance policy

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This module is in the AI for Marketing Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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