AI for Marketing Learning Path

Learn how to develop an AI marketing strategy and practical tips on using ChatGPT

How will this Learning Path help me and my business?

This structured e-learning activity will help you better understand how you can adopt AI in your marketing.

You’ll learn what opportunities are currently available, how to integrate AI into your marketing strategy, legal issues to consider, and get practical guidance on using GenAI in your marketing, including practical prompting tips and tricks you can use to improve your approach and efficiency.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and - crucially - results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review and implement changes to marketing activities to improve the digital experience for visitors and increase conversions.

Once you have completed a Learning Path, contact us via the chat box on the bottom right of the screen to request your CPD certificate.

Learning Objectives

• Recognize the AI opportunities currently available to marketers
• Understand the pros and cons of using AI, and in what scenarios
• How to integrate AI usage into your digital marketing strategy
• Understand the importance of AI governance and policy
• Learn how to get the most from GenAI tools, including ChatGPT, with practical prompts and guidance

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 - Introduction to AI for marketing

• Introducing AI for marketing

Topic 2 - AI for marketing strategy

• Creating an AI marketing strategy and roadmap
• Machine Learning and Predictive Analytics (Advanced)
• Selecting MarTech for AI (Advanced)
• AI governance for marketing

Topic 3 - Using Generative AI for marketing

• How to use ChatGPT for marketing
• Using AI for Copywriting
• Using AI for SEO with ChatGPT
• Using AI for marketing creative
• Using AI for email marketing

Roles who will find this Learning Path useful

• Company owners and directors
• Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
• Heads of marketing including CMO, VP of Marketing, Chief Customer Officer, and Marketing Director
• Marketing executives or specialists
• Consultants or agency account managers