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Masterclass: Organic Search: A data-driven approach to SEO

Catch up on Dr. Dave Chaffey's Masterclass on how to review and improve your organic SEO strategy

Module purpose

Despite the excitement about ChatGPT changing search marketing in the future, SEO remains a vital driver of leads and sales for many businesses.

In this Masterclass – held exclusively for our Business Pro members – Dr. Dave Chaffey, who developed the Smart Insights SEO Strategy and consults on SEO for other B2B and B2C businesses, will share his recommendations based on our experience with organic search contributing to over 80% of our 600,000+ monthly users.

Not a Business Professional Member? Upgrade now to get access to all past and future Masterclasses, as well as our entire content library.

Dave is co-founder of Smart Insights, author of best-selling books on digital marketing including: Digital Marketing: Strategy, Implementation and Practice, and has many years of experience consulting on content marketing for B2B and B2C businesses.

How is this module structured?

  • Learning objectives
  • Organic Search: A data-driven approach to SEO
  • Test your knowledge
  • Summary and recommended resources

Learning Objectives

In this Masterclass, you will learn:

  • A spreadsheet-based process for tracking and improving SEO performance
  • SEO techniques we use to maintain and improve organic keyword contribution
  • Recommendations on free and paid tools to support SEO including some of the latest GPT-4 based Generative AI tools
  • Smart Insights’ content strategy for competing on keywords and gaining links

Business membership badge icon Pro membership is required

This module is in the Masterclass Library

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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