How to improve your email newsletter

Unlock some quick hacks to improve your email newsletter to help you increase ROI and audience engagement

Your email newsletter is one of the most effective ways to reach and nurture prospects and engage existing customers. Perhaps you already have a scheduled email that you send out regularly. But do you know what you are trying to achieve with your email newsletter, and do you know if you are achieving it?

In this module we explore some quick ways to improve your email newsletter to help you increase ROI and audience engagement. It is also full of newsletter examples and top tips to inspire you.

Who is the guide for?

This Quick Win is for any marketer looking for tips on how to improve their email newsletter, create value and generate success with their email marketing.

How is this Quick Win structured?

In this Quick Win you will learn:

• The benefits of having a successful email newsletter
• How to set an intention for your newsletter
• Audience, targeting and positioning
• Optimizing your content
• Summary Do’s and Don’ts

About the authors

Amelia Mayes

Amelia Mayes is Head of Content at Smart Insights. She is responsible for managing the paid member content library and e-learning resources, as well as strategic planning to ensure customers get the most from their memberships. She is a University of Southampton and the Chartered Institute of Marketing graduate with over 7 years’ experience in digital marketing, specializing in content marketing.

Dr. Dave Chaffey

Dave is co-founder of Smart Insights and creator of the Smart Insights RACE planning framework. For his full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognized by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.