Understanding audience engagement in analytics

Learn how to evaluate how your audience engages with your brand and your content over different timeframes

Module purpose

It’s common for marketers to talk about engagement as we know that engaging an audience is a ‘good thing’. Yet engagement means different things to different people so, in this module, we’ll look at the options to measure engagement more precisely in Google Analytics 4.

How is the Learning Path structured?

Objectives
What is engagement?
Shorter-term engagement methods
Google Analytics Audience Engagement reports
Longer-term engagement measures
Explorations giving insight on long-term engagement
Summary

Learning Objectives

Understand the difference between short-term and long-term engagement and recommend ‘hurdle rate’ measures and Analytics report to evaluate these
Use Exploration reports in Analytics including cohort analysis and Lifetime Value to measure engagement

Any Paid Membership is required

This module is in the Google Analytics 4 Learning Path

View Learning Path

Membership options include access to Learning Paths and much more.

Membership Options Already an Learner/Starter/Pro member?
Login here