Improving homepage effectiveness

Module purpose

The homepage is typically one of the most popular landing pages in terms of sessions and unique visitors; it’s the page people land on when they search for your brand or type your domain directly in the browser. Improving your homepage effectiveness can lead to significant increases in clickthrough rate and revenue per visitor.

This module has been updated in line with GA4.

How is the Learning Path structured?

• Objectives
• Defining a landing page
• The importance of effective homepage
• Purposes and uses of a homepage
• Measuring and auditing homepage effectiveness
• Using personas to make your content customer centric
• Summary

Learning Objectives

• Use KPIs to measure homepage performance and effectiveness
• Use personas, content and design techniques to make your customer journeys more customer centric
• Review techniques to improve click through rate and revenue per visitor
• Review techniques to improve brand identity and value proposition