Optimizing paid social media

Learn about the benefits of using paid social media and the options available increase return on investment

Module purpose

The days of getting substantial organic reach on social networks are long gone. This gives a strong argument for investing in paid social to increase your reach, particularly during key campaigns.

In this module, we will review common techniques for deploying paid social investments and the options available on the main social platforms.

How is the Learning Path structured?

Objectives
Reach on social media
The options for paid social ads
What is retargeting?
Where can you deploy retargeting?
Facebook advertising options
Twitter advertising options
LinkedIn advertising options
Assessing your budget for paid social ads
Select Ad frequency
Optimizing creative
Summary

Learning Objectives

Explain the benefits and options for investing in paid social adverts
Explain the factors that affect the response and return-on-investment from paid social ads

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This module is in the Social Media Marketing Learning Path

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