Reporting on social media effectiveness

Learn how to report on the effectiveness of social media marketing activity to identify improvements

Module purpose

Reporting on the effectiveness of social media marketing activity to identify improvements is critical to ensure efficiency and ROI.

This module is based around the structure of the Smart Insights social media reporting template which covers both organic and paid social media. It contains these key features for reviewing social media marketing performance.

This module has been updated to reference reporting for Google Analytics 4 (GA4).

How is the Learning Path structured?

Objectives
Overall social media contribution
Contribution of individual social networks
Using attribution to assess social media
Benchmark social network engagement
Summary

Learning Objectives

Understand the different types of insight you can present in a monthly social media report
Report on the business contribution of social media using reports available in Google Analytics
Compare the follower growth and engagement for your company pages on different social networks

Any Paid Membership is required

This module is in the Social Media Marketing Learning Path

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