Create email contact strategy
Learn how to develop an email contact strategy that maximizes the opportunity for your emails to be engaged with by your audience
Module purpose
When you go through your inbox, you probably pay close attention to only a few emails. It’s no surprise when you look at the average number of emails received each week according to the DMA Email tracker.
This module will demonstrate how to utilize testing to decide upon the best type and frequency of emails to maximize engagement by understanding how emails are managed through your email service provider (ESP).
How is the Learning Path structured?
- Objectives
- Contact strategy
- Sending frequency
- Time of email delivery
- Testing
- Summary
Learning Objectives
- Select the best time for broadcast
- Select the best types of emails for an individual to receive
- Improve pre-broadcast processes using checklists
- Select the best email frequency
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This module is in the Email Marketing and Automation Learning Path
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