Essential email design elements
Learn about the essential design elements of effective email types
Module purpose
Creating effective email communications and analyzing your results will be made easier by understanding your intended audience needs and campaign objectives.
In this module, we will demonstrate why careful consideration of how the design elements of emails are crafted for each targeted segment is critical for subscriber acquisition and retention.
How is the Learning Path structured?
- Objectives
- Structure of an effective email
- Sender recognition
- Subject line
- Layout
- Style, branding, headers, and headings
- Content for your email
- Personalization
- Call to action
- Signature
- Footer
- Plain text version
- Key points
- Summary
Learning Objectives
- Identify the key design elements of high-quality emails for different situations and applications.
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This module is in the Email Marketing and Automation Learning Path
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