Review and improve local search effectiveness

Learn the importance of optimizing local SEO behaviour using Google Business Profile

Module purpose

Local search is important if you are a small business with a store/office or if you are a multi-channel business. Your website visibility can add search value by driving in-store traffic and revenue.

When people use Google search, they want the right information delivered as quickly as possible. A Business Profile on Google allows you to provide everything users need in a neat and attractive format that’s already familiar.

We’ll explain how you need to ensure your web pages are optimized for local search and the key benefits of having a Google Business Profile.

How is the Learning Path structured?

Objectives
Why local search is important
Google Business Profile (formerly Google My Business)
Google Business Profile benefits
Ranking factors for Google Business Profile
Summary

Learning Objectives

Review your local search effectiveness
Know the main techniques available to target localized content
Understand the benefits of having an optimized Google Business Profile

Any Paid Membership is required

This module is in the Search Engine Optimization (SEO) Learning Path

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