Understanding mobile ranking factors

Learn how to improve web rankings with mobile SEO

Module purpose

Mobile devices now account for more organic visits than desktop in most businesses, and their influence is only going to expand further.

To provide better experiences for mobile searchers, Google is firmly favouring a mobile-first approach.

In this module we’ll explain how Google evaluates sites and content for mobile effectiveness and suggest some tools you can use to benchmark your approach.

How is the Learning Path structured?

Objectives
What factors influence mobile ranking?
Mobile-first indexing
Google Mobile-Friendly update (Mobilegeddon)
Technical factors and optimizing mobile SEO
User experience factors
Content and additional factors
Understanding mobile page design
Summary

Learning Objectives

Identify the key SEO elements needed to improve mobile ranking

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This module is in the Search Engine Optimization (SEO) Learning Path

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