A planned approach to SEO

Learn how a planned approach to Search Engine Optimization (SEO) will improve your visibility in search engine results pages

Module purpose

SEO enables website owners to maximize visibility and be found in the natural listings of the search engines. While SEO is increasingly competitive, an effective SEO strategy is still one of the most cost-effective ways for businesses to acquire new visitors, leads, and sales.

This module will help you begin your journey towards implementing a planned approach to SEO within your organization.

How is the Learning Path structured?

Objectives
Modern SEO
Why is planning for SEO important?
SEO Planning
How to audit your SEO activities
Search engine traffic and visitor intent
Summary

Learning Objectives

State the benefits of a planned approach to SEO for increasing visibility in organic search results

Any Paid Membership is required

This module is in the Search Engine Optimization (SEO) Learning Path

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