Use email to support a marketing campaign

Learn to review how different email types and targeting can be used to maximize the impact of a campaign

Module purpose

Email still excels as a powerful customer communications tool due to its individual targeting capabilities and its ability to offer detail to more advanced creative.

This module focuses on how to use social media for customer and campaign communications.

We have a separate Email marketing Learning Path which has more depth on how to Plan, Manage and Optimize your email communications.

Module structure

Objectives
How different types of customer email can support campaigns
Example 1 – ‘The waves of a campaign’
B2B example A ‘Sense and Respond’ example
Test your understanding
Summary

Learning objectives

Review different email types to maximize the impact of a campaign on existing customers
Assess how different campaign ‘waves’ can be used to engage customers throughout a campaign through different approaches to recency and frequency

Starter or Pro membership is required

This module is in the Campaign Planning Learning Path

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