Define content marketing strategy

Learn how to develop a content marketing strategy using our content analysis and planning tools

Module purpose

Many campaigns and much ‘always-on’ marketing activity is content-led today.

For many types of brands, choosing the right type of content to attract, engage and convert your audience is vital, particularly where there is a complex buying decision, like for many B2B organizations, financial services or travel companies.

Our content ideation template can be used to help you complete a strategic review of current content and plan improvements.

How is the Learning Path structured?

Objectives
Content marketing strategy
The content marketing hub
Selecting content using the content marketing matrix
Using the Content Optimization Matrix
Content balance
Summary

Learning Objectives

Review and select from different content types and format to meet your communications objectives
Review and optimize the performance of different types of on-site content

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This module is in the Content Marketing Learning Path

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