Making the case for a standardized campaign plan
Learn the benefits and techniques for creating a common approach to running different types of campaign
Module purpose
Many businesses don’t have a common approach to running different types of campaign. We recommend the 4Cs, 4Ss, and 4Es that are needed for effective integration.
Plus, our campaign planning template helps enforce a standard approach to briefing and signing-off campaigns.
Module structure
- Objectives
- What’s a standardized campaign plan?
- Why is standardized campaign planning important?
- Benefits of structured campaign planning
- Test your understanding
- Summary
Learning objectives
- Justify the benefits of a common campaign plan structure and process
- Explain mistakes that can be made without a common campaign plan structure
Starter or Pro membership is required
This module is in the Campaign Planning Learning Path
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