Define audience psychographics

Learn how to add psychographic profiling to personas and apply them to website designs and digital communications

Module purpose

To truly understand your audience and persuade them to buy from you using psychographics is critical for success.

How is the Learning Path structured?

What are psychographics?
Psychographic summary techniques
Technique 1: Four decision making behaviours
Technique 2: The mental model-content map
Technique 3: Perceptual maps
Summary

Learning Objectives

Define different types of psychographic customer insight
Define three practical techniques to analyze psychographics which can be applied to improve website designs and other digital communications

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This module is in the Campaign Planning Learning Path

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