Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Content marketing is being viewed as the future of marketing, according to research conducted by the World Media Group. Marketing that’s driven by content is on the rise with almost half (45%) or marketers saying that over 50% of their campaigns are content-led.
Email marketers often ask "how do our campaigns compare"? They're looking for email statistics to compare subscriber engagement for open, clickthrough, delivery, unsubscribe and complaints rates, ideally within their sector.
Whether you’re putting together a pitch proposal, preparing for an interview or working on a comprehensive SEO strategy, keyword research enables you to develop a clear understanding of what people are really searching for online. It’s a simple yet fundamental task that serves as the foundation for any small or complex project.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
High user volume caused Alexa to crash on Christmas Day, Google is testing new search with importance placed on streaming, Instagram launches new features for Stories and Facebook is testing 'dark mode' for its Messenger app
We're keen to help by answering your questions, so anything that's bugging you do ask via our Facebook members group or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
I'm searching for some stats exploring the difference between the cost of acquiring new customers in the US Vs UK? It's for a consumer e-commerce business mainly using Google Ads and paid social for awareness. I'm sure I've read some articles looking at this in the past but can't find them. Many thanks for your help
Do you use an employer advocacy tool to help your sales teams share and create authorized business content to their personal LinkedIn and other social accounts? So far I've tested SocialHP (it has a free 5 user account) but am finding a few glitches with it and am now reluctant to pay for it.
Have you used anything similar and can you share your experience/thoughts on what you have used?
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
