Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
In this article, we highlight just five simple steps and techniques that we have personally found useful for making a quick assessment. This can often be useful for digital marketers looking to make a quick overview when starting a new company or for anyone else (e.g. brand managers, marketing managers etc.) who want to understand how content is being used.
Use our findings to help benchmark your current performance and map digital improvements. Throughout the report, we highlight the features businesses should try and start implementing straight away, whilst exploring how current marketing automation is used in the industry.
Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media
We would recommend taking the time to review these individual round-ups, which also include links to the speakers and their slides. With this in mind, rather than providing a comprehensive summary of the conference, I’ve identified a handful of interesting takeaways that stood out and made me think.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
One of the latest additions to the video content propagator mix is Instagram’s Facebook-backed IGTV
Is Google's AI and Machine Learning intelligent enough to deliver Smart Campaigns that gain results?
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Could anyone share insights on how to run a referral campaign? How to start? Customer survey and then the strategy and the touch points? Thank you
I have a question for event marketeers around GDPR and using badge scans as marketing communication opt-in. How do you ensure that you receive a valid GDPR compliant opt-in consent from your prospects? Thanks!
Has anyone created an executive dashboard to showcase marketing tactic efforts across all channels? The dashboard would indicate which tactics, channels performed the best in terms of sales, engagement, ROI
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
