Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in your industry sector
Ethnography is the process is observing users to understand their behaviour, culture, needs, challenges, desires and developing a product or service based on this depth-insight. Getting the right person to observe is key and being as involved with them or interrupting them is also very important. Ethnographers observe, nothing more. They interpret behaviour and can use this insight to improve a product or service. It's important not to be tempted to ask questions, but purely to listen and watch.
User testing is the process of testing elements of a website to improve conversion, sales and revenues, as well as overall improving the user experience which brings for mentioned benefits. Being familiar with user testing is only half the battle, what do you test to make changes to improve the user experience for your customers
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration
The voice assistant could eventually listen to all conversations in a room, identify speakers, and even interrupt them with sponsored suggestions
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Am I able to incorporate a contest or prize when collecting data consent following the GDPR regulations? With only a few weeks left I would like to do a Hail Mary with the remainder of my database that hasn't consented yet.
Does anyone have experience of using online business listing management services such as Moz or Infoserve? I previously used Moz to manage a small amount of business listings but they don't seem to be offering this service to new customers at the moment.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
