Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
Examples and best practice advice on how to maximize your digital marketing reach with an integrated PPC and SEO approach.
Are you following these simple long-tail keyword research steps to improve your SEO?
Practical guidance on putting together an account list that gets results
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Great new visual design and usability, but no long-term data (yet)
The social media giant is finally listening. Facebook has recently been switching things up to “better” suit its users - or has it really?
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hi,
There are various ways to share your Academy for Ads – the Google Analytics staff have done a great job in describing how to do this here – https://groups.google.com/forum/#!topic/google-analytics-platform-principles/JnAJ4drsXBE
Hope this helps,
Carolanne
Editor
Hello group! Having a question about Digital Marketing Planning.
In particular for smaller companies. As a freelancer I mainly focus on Facebook Advertising. More and more, company owners are asking me to provide an online/digital marketing plan.
This is nice, but these companies are small and have a limited budget, for example a luxury hotel/resort. I am going to start with the RACE Digital Marketing Planning E-learning course but this mostly applies to larger companies (I assume).
Is there something like a quick scan you can do for a small company that results in --> for your company and budget I would start with these, for example 2 options, this is your sales message, persona, etc.
Because of the budget limitations it just takes too much time provide a full scale plan. Hope my question is clear, Thanks! Jeroen
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
