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See what's includedI've found podcasts to be a pretty good way to keep up-to-date on new marketing techniques and tools. I don't travel a lot, so I'm not a big podcast user, preferring working to music, but I do have two regulars I enjoy when on the Tube, etc. These are at the start of my recommendations below.
Update: July 2012. I recently recorded an Episode with the Digital Marketing podcast discussing approaches to developing digital strategy and publishing - thanks to Daniel and Ciaran for arranging this. You can listen here.
I'd really recommend these, but am looking to add a few more to my downloads, so I asked on the Smart Insights LinkedIn Group for recommendations on the best digital marketing podcasts. Thanks if you contributed - my playlist is now longer and better.
I would also be interested to hear about other recommendations to those on this list, especially more general marketing + strategy podcasts. So please let us know what you like - thanks!
Digital Marketing Podcast on iTunes. Hosted by Daniel Rowles and Ciaran Rogers. I know Daniel as a fellow trainer and like the combination of tips, tools and updates on the latest developments.Visit podcast website: Digital Marketing Podcast
Internet Marketing Podcast on iTunes. Insider Tips and Advice for Online Marketing - SiteVisibility - This is a more specialist podcast focusing mainly on search (especially SEO) and increasingly social media marketing. SEO folk will know the main man here is Kelvin Newman who arranges the acclaimed Brighton SEO conference.Visit podcast website: Site Visibility
Marketing Over Coffee on iTunes. A US broadcast - despite the name it tends to be more social media than general marketing. Thanks to Gavin Llewellyn for the recommendation.Visit podcast website: Marketing Over Coffee
Social Media White Noise on iTunesKeith Fowler says I'm a big fan and avid listener of the two podcasts you mentioned. Another I find has some real insight is Social Media White Noise: a mix of digital, social and technology. Well worth subscribing.Visit podcast website: Social Media White Noise
Future of Advertising on iTunes. Ian Creek who recommended this, says... this has some cracking guests but sadly only a small number of episodes so far. Seems so many of these podcasts struggle to keep up the flow of content.Visit podcast website: Future of advertising
Social Media and Sales Training on iTunes. Claire Savage says - a bit rambling in places but there are some interesting discussion points and examples. I listened to this for a recent presentation I was putting together.Visit podcast website: Social Media and Sales TrainingWe had a couple of other recommendations that maybe helpful. If you're starting your own podcast and want some tips see Andy White's Podcasting Advisor. Paul Fisher mentioned the excellent SEOmoz Whiteboard Friday - which I also recommend although as the name suggests it's a regular visual delivery.
Finally, I noticed that Jay Baer of Convince and Convert has a new podcast "Social Pros". It's not on ITunes yet - you can find updates here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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