Keep up with the latest changes in digital marketing by taking a look at some of the most important blogs, news, updates and resources from the last month.
Need to know about the latest changes that matter in digital marketing? Here, Dr. Dave Chaffey of Smart Insights gives his personal assessment of the most significant changes this month.
The best digital marketing research 2017, across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX - to help inform your 2018 marketing strategy
Product, offer and content recommendation services to help retailers and other businesses nurture prospects and increase conversion
Many content audits are limited by just reviewing SEO or making an inventory of existing content. These are both important, but to improve your content to make it more valuable to your business AND your audience, we recommend a complete 360-degree content audit covering all aspects of content effectiveness.
To maintain visibility of your brand and grow engagement with your online audiences you need to keep on top of the latest features and algorithm updates big five technology platforms, that's Google, Facebook, Twitter, LinkedIn and YouTube. These platforms innovate relentlessly, with new changes daily. We monitor these and here alert you to the changes that really matter so you can assess the relevance of these to you.
Twitter announced back in September that they would be expanding beyond its 140-character limit. This was fianlly rolled out to all user this week. This will be for select languages, including English, Spanish, Portuguese, and French, to allow users to share their thoughts without running out of room in the tweet. They will be testing this feature out on a small group of verified accounts, to begin with.
Welcome to our weekly summary of what's happened in social media this week. This week we look at Twitter revoking verified accounts, we update you on the top Instagram stats for 2018 and LinkedIn rolls out its Career Advice mentoring program.
We're keen to help by answering your questions, so anything that's bugging you do ask via our Answers forum or your preferred social network. Here's the pick of the Q&A for this month - do get involved and share your expertise too!
Hi everyone, What platform do you use for social media marketing? I have tried a couple of free trials, on Hootsuite and Buffer social, but the time has come where I need to commit and thought I'd ask for personal opinions. What do you use, why is it great /not great and which has the best reporting capability? TIA
Hi,
I manage 5 websites, each is dedicated, and optimized, for a different product and its relevant keywords.
I’m trying to figure how often should I “touch” each website, seo-wise.
My agency recommends working on each site all year long, while I’m thinking about dedicating each month for a different brand – optimizing content, links etc – reviewing each website twice a year.
Naturally, the cost of each option differs respectively.
I’ll appreciate Any recommendations.
To keep Smart Insights members at the cutting-edge of digital we update our content each week as new resources or updates to existing guides, templates or training modules.
