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I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance.
I noticed this infographic and thought it was useful for their emphasis of the importance of 'Data Scientists' to the future of companies. It seems there's a growing recognition of the value of applying data to marketing.
As you can see, it seems as if demand for "data scientists" will outstrip supply, indeed it already is. So that's an opportunity for getting an edge in the jobs marketplace. As you might expect, the main challenge isn't lack of tools, it's having the skills to apply them, to ask the right questions and for management to give a supportive framework where time is defined for analysis and decision making based on data.
By Danyl Bosomworth
Dan helped to co-found Smart Insights in 2010 and acted as Marketing Director until leaving in November 2014 to focus on his other role as Managing Director of First 10 Digital. His experience spans brand development and digital marketing, with roles both agency and client side for nearly 20 years. Creative, passionate and focussed, his goal is on commercial success whilst increasing brand equity through effective integration and remembering that marketing is about real people. Dan's interests and recent experience span digital strategy, social media, and eCRM. You can learn more about Dan's background here Linked In.
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