Budgets are either increasing or staying the same for most respondents, budgets are only decreasing for such a small amount of respondents. This shows businesses value usability testing and the benefits user experience research brings. For industries such as market research, who are seeing reductions in budget, it's a pleasure to see user research budgets increase.
Most respondents also indicated that a change in attitude or simply no change/ no reason was leading to the budget change.
The study also found that the majority of respondents have no fixed budget (40%) for usability testing.
By Robert Jones
Robert Jones is a specialist in CRO, UX Research, insight and digital Marketing. He is CRO Analyst at Enjoy Digital. He has a Psychology Masters of Research, has run large digital marketing campaigns to build research panels and worked in insight roles for Vision Critical, ASDA and WhatUsersDo. He also managed all of Smart Insights member resources and published several guides including "How to conduct Persona Research" as well as contributing over 100 blog posts to the Smart Insights blog. When he isn’t working on marketing campaigns he is most likely eating authentic Italian food or planning his next short trip. You can connect with Robert on LinkedIn or follow him on Twitter.
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