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Twitter announced new advice on the best approaches to communicate using Twitter on Friday.
The advice is intended for journalists, but we though we’d alert you to it, since some of the tools are relevant to companies or bloggers regularly communicating with their audience. After all, many companies effectively have their own journalists today as they compete with online newsrooms and publishers to engage their fans.
Some examples of the tools include greater interactivity on your site:
1. Embedded tweets - we're seeing more of these now - they're a good way to feature promotions or quotes within your site or landing page.
Here's an example - I had to manually set this up in code - a bit painful - I can't see the "embed this tweet link" on the status - if anyone knows how to do this, please let me know in the comments.
If you haven't seen them before, here are some of our resources for journalists and newsrooms:
— TwitterforNews (@twitterforNews) February 2, 2012
2. Twitter Web intents - enable you to build in interactions to make it easy reply from within a web page.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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