With every website vying for a moment in the spotlight, and viewers becoming more discerning between the value of various websites, the subtleties of search engine optimisation has become crucial in ensuring your websites visibility. By reading through this infographic, you can review 16 success factors which will affect how your website is ranked by search engines and increase web traffic to your page.
Most factors are grouped under on-page optimisation which is directly from your own website -and a little forethought-, through the use of title tags, Meta descriptions, keyword density and many other factors. This can easily be used in your favour if you’re keeping up with your keyword research, and are ensuring sufficient volume is there.
Off-page optimisation is the site awareness you are able to create, by creating listings, producing content and promoting your website in the public forum. This is all in the hopes of getting backlinks or 'citations' from other websites to your own, effectively telling Google that you are a bit of a hot-shot in that industry or niche, so if people are looking up something relative to your market then they are probably looking for you. This can include directory listings, social media, and blogs, although there are many more avenues.
Easy enough, right? By knowing how to use backlinks and content, you are already well on your way to being the belle of the SEO ball!. We would add that you also need to review effectiveness on mobile platforms - Google now prefers 'mobile friendly' responsive sites. For a more detailed review and recommendations, Smart Insights members can complete the SEO capability review in the members' area.
Thanks to Dilate for this infographic.
By Expert commentator
This is a post we've invited from a digital marketing specialist who has agreed to share their expertise, opinions and case studies. Their details are given at the end of the article.
Turbocharge your results with this toolkit containing 7 resources
The Search Engine Optimization (SEO) toolkit contains:
Start your Digital Marketing Plan today with our Free membership.
Recommended Blog Posts
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
If you want to develop a strategy, where do you start? Well, it can be summarised in two or three sides of A4 in a table linking strategies to SMART objectives and KPIs to make sure you’re on track…
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
