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Last time I talked about the use of QR codes for engagement. My customer engagement example this time shows how to use gamification to make an app (or website) more involving and shareable.
Dropbox is one of those utilities I now find I can’t live without and I noticed this use of game mechanics (gamification) on their ‘Get Started’ page.
The goals for building this feature fit nicely with what I see as the essence of engagement in this definition of customer engagement:
“Repeated interactions that strengthen the emotional, psychological or physical investment a customer has in a brand”.
To encourage you to learn more about the product, use it and share with friends Dropbox have set a ‘quest’ to complete seven tasks. Your reward should you become a ‘Dropbox Guru’ is extra storage space. Motivating, fun and rewarding!
Other nice elements on the page which I think app and site designers can learn from include:
If you have seen any other great examples of gamification please share them below. Thanks.
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